To provide a game site operating device which increases a user's incentive to participation and effectively shows advertisement to the user by relating gambling characteristics and substantial profits to the advertisement and also providing services by ranks of points.

A list of gifts is displayed on a terminal 20 of a user who connects to the game site 2, a choice of a gift that the user desires in the gift list is accepted, and advertisement related to the selected article is displayed on the terminal 20. After the advertisement is displayed, a game can be played on the terminal 20. When the user wins the game, the selected gift is actually provided for the user. Further, specific points are given according as the game program is downloaded and users are enabled to mutually give and receive points. The rank of an individual user is determined according to the total of points accumulated by user information and privileges by ranks are imparted.