To provide a gaze recognition system capable of discriminating and recognizing whether a person passing through a ticket checking path of an automatic ticket checking machine or the like is interested in an advertising display object attached to the automatic ticket checking machine to gaze at the advertising display object intentionally.

The gaze recognition system 30 is provided with a ticket checking machine main body 11A arranged along the ticket checking path 12 with an advertisement screen display part 23 attached to a prescribed place, a camera 31 arranged in the ticket checking machine main body to image a visual line detection range 35 set in a face existence area of a passerby 36 moving on the ticket checking path, and a visual line change detecting part 33 for detecting a change in visual lines of the passerby 36 to the advertisement screen display part 23 on the basis of imaged information obtained from the camera 31.