PURPOSE: To provide a gel-like massage agent excellent in its moisture effect, cleansing effect and blood circulation-promoting effect, and to provide the pack agent excellent in its skin obstruction effect.

CONSTITUTION: The gel-like massage agent contains 20-90wt.% of glycerol, 1-10wt.% of a monoglycerol fatty acid ester, and 1-15wt.% of sucrose fatty acid ester, and a gel-like pack agent contains 20-95wt.% of a composition comprising 20-90wt.% of glycerol and 1-10wt.% of a monoglycerol fatty acid ester, 1-30wt.% of a sucrose fatty acid acid ester, and 1-10wt.% of a fatty acid an a higher alcohol. 30-98wt.% of the pack agent and 0.01-30wt.% of an emollient oil (e.g. olive oil, lanolin oil) and/or an oil soluble skin roughness-improving ingredient (e.g. vitamin A, γ-oryzanol) are compounded with each other to provide the massage agent giving the same touch as that of a massage cream and simultaneously giving a warm heat touch when used for the massage. and capable of giving a skin obstruction touch when used for the pack.