To provide a gimmick device in which many ornamental bodies can be opened and closed by the small number of driving sources and which performs a random operation when the ornamental bodies are half opened and fully opened.

An hour hand 2 which is arranged on the rear side of a dial 5 and which is turned in parallel with the dial 5 by a pulse motor 40b is provided. In addition, a minute hand 3 which is turned in parallel with the dial 5 by a pulse motor 50b is provided. In addition, a magnet 30 which is fixed and bonded to the hour hand 2 is provided. In addition, a magnet 20 which is fixed and bonded to the minute hand 3 is provided. In addition, a plurality of ornamental bodies 1, 1 which are arranged on the track of the magnet 20 and the magnet 30 and which are supported by the dial 5 so as to be capable of being opened and closed are provided. A magnet 1d and a magnet 1d are fixed and bonded to the respective ornamental bodies 1, 1. When the magnet 20 or the magnet 30 is brought close to the ornamental bodies 1, 1, the ornamental bodies 1, 1 are opened and closed by a repulsive force.