To provide a display method for goods like medicines that need to be properly chosen according to their effect or efficacy.

This goods display stand (10) are partitioned into a plurality of shelves arranged vertically and a plurality of divisions (1, 2, 3, and 4) arranged horizontally. The front side face of the uppermost shelf is used as a display section (5) partitioned for showing the characteristics of commodity groups, and a commodity belonging to the commodity group shown on the above is displayed on the section. On the adjacent section of the commodity, characteristics which are of the same category as that of the commodity but different are shown. Corresponding to the display section, the same commodities shown above are displayed in the two or more terraced shelves. Thus, the commodities grouped in commodity functions are displayed in two or more horizontal divisions for comparison.