To enable a user(traveler) to receive guidance in guidance mode desired by the user.

This system is provided with an information recording medium(non-contact IC card, portable telephone or the like) owned by a user, station business equipment such as an automatic ticket examination machine for performing predetermined processing based on data stored in the information recording medium, a guidance mode data storing means for storing data related with the guidance modes of plurality of types of voice guidance and display guidance for the user when the station business equipment performs predetermined processing based on data stored in the information recording medium, a selecting means for selecting the guidance modes by associating the identification information of the information storing medium from a plurality of guidance modes stored in the guidance mode data storing means and a guidance control means for guiding the user based on the guidance modes selected by the selecting means when the station business equipment performs predetermined processing based on the data stored in the information recording medium.