To obtain a half-kneaded translucent soap which not only performs cleaning functions inherent in a soap but also performs a display function, appealing to the visual sense, by introducing a display member into a half- kneaded translucent soap.

This soap is obtd. by introducing a display member into a half-kneaded translucent soap. The display member, introduced into the central part of the soap, may be water-sol. A display can be recognized from both sides of the soap when the display is formed on both sides of the member.