To provide a hot press forming device and a hot press forming method capable of shortening the time required after the start of heating a blank until the end of forming and suitable for die quenching, and also to provide a hot press forming device that can be downsized, and a hot press forming method carried out suitably in the downsized hot press forming device.

The hot press forming device 1 for hot pressing a blank to obtain a formed product comprises: an energization mechanism 3, installed in the hot press forming device 1, for electric heating a charged blank under a conveyance stop state by clamping the blank at a predetermined energizing position P1; a die quenching type hot press mechanism 4, installed in the hot press forming device 1 and thermally isolated from the energization heating mechanism 3 at its downstream, for hot pressing the electrically heated blank at a predetermined processing position P2; and a conveyance mechanism 5, installed in the hot press forming device 1, for conveying the electric heated blank at least from the energizing position P1 to the processing position P2 and feeding it to the hot press mechanism 4.