To provide a hot press forming method for a metal plate capable of highly precisely and uniformly heating a metal plate in a short period of time, and to provide an apparatus therefor.

In the hot press forming appafatus and method where a heated metal plate as a work is pressed, and the work is cooled directly after the start of the press working, so as to be formed, as heating apparatuses for the work, a primary heating means by induction heating, electric heating or radiation heating, and a second heating means by radiation heat conduction are comprised, and, after the primary heating by induction heating, electric heating or radiation heating, the second heating by radiation heat conduction is performed.