To provide an image display device by which color temperature is simply adjusted.

A liquid crystal display device 100 concerning embodiment of the present invention has a color temperature adjustment part 103 which adjusts the color temperature to image data of RGB to be input and a liquid crystal display element 101 which performs image display based on the image data whose color temperature is adjusted by the color temperature adjustment part 103, wherein the color temperature adjustment part 103 sets operation factors to correct the color temperature and in which an operation factor to be added to the image data of R and G and an operation factor to be subtracted from the image data of B have the same value.