To select a paper sheet on which an image can be output as coloring similar to the coloring in a case where the image is output on a designated paper sheet, when there is no designated paper sheet.

When there is no printing paper sheet in a first paper feeding means, multi-value data are converted into a first color value on the basis of a first paper sheet information profile corresponding to the first paper feeding means, the multi-value data are converted into a second color value on the basis of a second paper sheet information profile corresponding to a second paper feeding means capable of outputting, and any paper feeding means is selected on the basis of a color difference calculated from the first color value and the second color value.