To generate data allowing expression of a shape with high-resolution even if a size is small and a background is of any color but white.

An image processing apparatus generates low-resolution color data and low resolution pixel shape data as low-resolution image data from high-resolution image data. A low-resolution color data generation unit 32 generates low-resolution color data 22 from high-resolution image data. A low resolution pixel shape data generation unit 33 generates low-resolution pixel shape data 23 from high-resolution image data. The low resolution pixel shape data is data representing a low-resolution pixel shape that is a partial or entire shape of a basic pixel concurrence of high-resolution pixels having higher resolution than a resolution ratio perpendicularly and/or horizontally.