To easily specify a photographing scene and a photographing object in consideration of handleability of a user.

An imaging apparatus 100 comprises: an imaging condition setting processing part 2a for executing imaging condition setting processing of automatically setting an imaging condition of an imaging part 1 corresponding to prescribed one photographing scene; a photographing object guide processing part 5a for executing photographing object guide processing of guiding at least one photographing object by the imaging part associated with a present position at which an imaging apparatus body is present on the basis of the present position; and a processing execution control part 8 for executing the imaging condition setting processing and the photographing object guide processing respectively independently, or executing both of the processing in parallel so as to associate the processing contents of each other with each other.