To effectively display an advertisement to a passenger in a train, by displaying a content related to a store of a sponsor or an event site, with priority, when the train travels through the vicinity of the store of the sponsor or the event site of the advertisement of the content displayed in a display terminal in the train.

A display schedule management device 10 creates a display schedule for displaying the content related to the store on a display device 50, in a travel section capable of viewing the store or the like from the train, based on positional information and height information of the store of the sponsor or the event site stored in a content position information DB 10f, and the content is displayed according to the display divice 50 schedule, in the vehicle.

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