To obtain an incense stick highly effective in its use in households keeping pet(s) such as dog(s) and/or cat(s), specifically, capable of attracting the pet(s), when holding a memorial service with a Buddhist altar, so as to voluntarily come before the Buddhist altar when the incense stick is burned.

This incense stick molded to thin rod shape is such one as to contain, on the tip or the whole thereof, ingredient(s) emitting a smell attractive for pet(s) such as animal body smell at least at a time when burned.