To receive moving image data even at the time of a small communication capacity and to display the moving images of high image quality.

When a user selects a menu and requests moving image transmission while viewing an initial menu screen displayed at a monochromatic liquid crystal display device 3, an information distribution center starts the transmission of the moving image data by multiplexing them on character/graphic data for the menu screen and the data of voice guidance, temporarily preserves the moving image data in a storage memory 15 while displaying characters 7 graphics or the like and reads the data from the storage memory 15 and continuously reproduces them after the storage of the prescribed amount of the moving image data is completed. Thus, even in the case that the communication capacity is not applied to the moving image communication of real time, the moving image data are transmitted and the continuous moving images are displayed at the time of reproducing the moving images.