INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND PROGRAM

Japanese Patent JP2017059001

A

PROBLEM TO BE SOLVED: To improve customer lifetime value of a game by maintaining motivation of a user for the game.SOLUTION: An information processing apparatus includes a storage unit and a control unit. The storage unit stores play information indicating play results of users of predetermined game applications executable on a plurality of user terminals and profit information relating to amounts of profits obtained by charging or presenting advertisements to the users executing the game applications. When iteratively implementing a campaign of giving prize money with the profit defined as a capital to the user who satisfies a predetermined condition relating to the play result within a certain period, based on the amount of a profit obtained in a first campaign, the control unit determines the amount of the prize money to be given in a second campaign to be next implemented and an implementation period of the second campaign.SELECTED DRAWING: Figure 12

UGAWA TARO
OHASHI HIROFUMI
ANDO MASAO
RUICHI KOSUKE
KINO YUTAKA

JP2015183727A

March 23, 2017

September 17, 2015

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ALTPLUS INC

G06Q50/10; A63F13/35; A63F13/46; A63F13/61; A63F13/69; A63F13/79; A63F13/792; A63F13/85; G06Q30/02

JP2012517317A	2012-08-02
JP2007061472A	2007-03-15
JP2015011547A	2015-01-19

Junichi Omori
Mitsuru Takahashi
Ori Akira
Masayoshi Sekine
Teppei Nakamura
Ayako Kaneko
Nozomi Yoshida
Shintaro Kanayama
Chiba Ayako
Shiraka Tomohisa

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