Title:
情報処理装置、貢献度算出方法及び貢献度算出プログラム
Document Type and Number:
Japanese Patent JP5475812
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To calculate a contribution degree to an advertising effect in information acquired from outside.SOLUTION: An information providing apparatus includes a storage unit and a calculation unit. The storage unit stores an advertising effect of advertisement contents distributed to a user terminal on the basis of an integrated user information for each integrated user information integrated by varying an integration ratio among respective user information groups for a providing apparatus through which user information is acquired out of user information about a user of the user terminal acquired through the user's terminal accesses to the providing apparatus for providing contents. The calculation unit calculates a contribution degree to the advertising effect in each user information group by comparing the advertising effect corresponding to each integration ratio stored in the storage unit.
Inventors:
Koji Tsukamoto
Rei Tajima
Naohiro Suda
Rei Tajima
Naohiro Suda
Application Number:
JP2012027481A
Publication Date:
April 16, 2014
Filing Date:
February 10, 2012
Export Citation:
Assignee:
Yahoo Japan Corporation
International Classes:
G06Q30/02
Domestic Patent References:
| JP20045539A | ||||
| JP2003196537A |
Foreign References:
| WO2011105008A1 |
Attorney, Agent or Firm:
Hiroaki Sakai