To solve problems in the advertisement transmitted through the Internet, that the advertisement not desired by a user who browses, is often unilaterally transmitted and displayed on an image plane, the number of transmittable characters is limited, so that it is difficult to attract the user who is not interested in a client of the advertisement, and its effect is limited, and further there is a few means to indicate the effective transmission of advertisement with numerical values, when the transmission of advertisement is proposed to the client.

User's familiar shops are registered in advance, so that only the advertisements from the shops are displayed to prevent the display of the advertisement in which the user is not interested. The number of users who make registration, is displayed and disclosed. Whereby the efficiency in transmitting the advertisement can be improved. Further by performing the personal authentication of the user, the safety for the user can be improved, the user can be surely specified, and the reliability can be improved.