To solve the problem of an expensive cost for publishing advertisement even by using a minimum space on a page space, though an advertisement provider can make a number of users recognize URL (uniform resource locator) only by making URL appear in a magazine.

This information providing system, to which a user terminal 200 for requesting the provision of the advertisement information, a host computer 300 and a plurality of advertisement provider terminals 400 respectively having a processing part, are connected through the network, is characterized in that the plurality of advertisement providers open Web pages, the processing parts 440 of the plurality of advertisement provider terminals transmit the advertisement information (including URL of Web page) to the host computer, the host computer stores the advertisement information inside, the user accesses the host computer to simultaneously browse the plurality of pieces of stored advertisement information 1 on one frame, and selects the desired advertisement information, and a selecting part 260 of the user terminal accesses the URL corresponding to the advertisement information.