To provide an information providing system and the like capable of achieving storage and distribution of a number of pieces of moving image data including a living message of a person as a commercial service.

A registrant terminal 100 stores moving image data including a living message in a moving image data transmission system 200 and transmits to a service providing server 300 an embedded code including an allocated limited disclosure URL and an e-mail address to which the moving image is desired to be distributed posthumously. The service providing server 300 transmits to the e-mail address, using posthumous information as a trigger, a URL of a browsing screen associated with the embedded code including the limited disclosure URL. A browser terminal 400 accesses the service providing server 300 on the basis of the URL of the browsing screen, and the service providing server 300 accesses the moving image data transmission system 200 on the basis of the embedded code including the limited disclosure URL. The browser terminal 400 displays the moving image data distributed from the moving image data transmission system 200 through the service providing server 300.