To provide an information providing system which enables a user to feel occupancy, and to communicate with insatiable and attractive characters.

An information communication device 10 reproduces a peculiar character in accordance with user identification information, so that users' feeling of occupancy or emotions about the character can be raised. The image or voice of a character is changed in accordance with a variety of information such as the sensed result of a sensor unit 107 such as an object sensor or a wind pressure sensor set in the information communication device 10 and the tag information of merchandise read by a reader device 30, so that a character in an abundance of unexpectedness can be created. Thus, it is possible to improve the attraction of characters.