To provide an informed ornamental stand, which is equipped en bloc with a work such as a statue, high class crystal glasses, an art decoration and an art ornament and does not damage the work at all and is detachable from the work by simple operation.

This informed ornamental stand consists of an informed ornamental base 2 and a pinching plate 9. In the informed ornamental base 2 with a displayed informed item, a base housing part 3 and a pinching plate housing part, in which a concave guide for pinching the pinching part 9, are formed. On the other hand, in the pinching plate 9, a semi-circular notched part is formed so as to form an opening circle by abutting against the semi-circular opening part of the ornamental base 2 and simultaneously a convex guide 11 corresponding to the guide on the ornamental base 2 side is formed.