To produce an ink jet ink which has an excellent printing performance and is suitable for employment in ordinary homes and office environments, to provide a method for electrostatic ink jet recording using the ink, and to provide a device for the electrostatic ink jet recording.

This ink jet ink comprising an electrically insulating non-aqueous solvent and a coloring material at least insoluble in the non-aqueous solvent and having a volume resistivity of ≥106 Ω.m is characterized in that the solvent is a hydrocarbon-based solvent having an aniline point of 77 to 92°C.k.