To provide an ink jet image wherein such the properties are improved that generation of a mottled pattern at a solid printing part (beading), color mixing at a borderline part between different colors (bleeding), irregular bleeding at an image outline (feathering) and, in addition, light resistance.

An ink jet ink contains water, a coloring agent, a water-soluble organic solvent and 2,5-dimethyl-2,5-hexanediol.