To provide a public opinion surveying method capable of improving the reliability on the survey result by guiding the attendants so as to carefully answer the survey and capable of grasping the choice intensity to each survey object, besides the degree of choice to each survey object and the choice order.

This internet user rating surveying method contains a step for choosing one object among plural specified objects of survey, a step for deciding the betting amount to be invested in the chosen object, a step for counting the number of choice of each object in the plural objects of research over a constant period or the betting amount and choosing the object recording the maximum number of choice and the betting amount, a step for supplying the dividend proportioned to the input betting amount to the user, who chooses the object recording and maximum number of choice and the betting amount, and a step for analyzing the choice order and the choice intensity on the basis of the number of choice and the betting amount in relation to the plural objects of survey.