To provide commodities used for sales promotion and having a novel idea with company commercial by eliminating such a problem that a drink holder merely allowing a drink container to pass therethrough is now characterless and uniqueless.

A drink holder body having an arc holder part and flat rear and bottom faces comprises a holder mounting part provided at the rear face, a tilt adjusting part provided at the lower part of the holder mounting part, a stopper for slender container provided at the front side of the rear face, a battery storage part formed at the bottom face, a battery stored in the battery storage part, a main switch connected to the battery, a selector switch for switching a circuit by the contact of the main switch with the drink container installed in the holder part, and a first illumination part provided at the rear face and a second illumination part provided at the front side of the holder part which are electrically connected to the selector switch.