To obtain a structure capable of assembling a liquid crystal cell in an electronic timepiece with a little process without increasing the number of parts.

A plastics made cell support frame 15 for ming a part of a module, a liquid crystal cell connection rubber 18 arranged on the cell support frame and a hook part 21a facing to the liquid crystal cell connection rubber are provided, a movable hook 21 capable of bending outward is provided, a liquid crystal cell 22 is pinched between the hook part 21 of the movable hook and the liquid crystal cell connection rubber 18 and a projection 25 is formed on the time piece case so as to touch the back of the movable hook.