PURPOSE: To increase the presence by outputting voice information or character information corresponding to the degree of hit or miss of a lot to visually and audibly recognize the lot contents.

CONSTITUTION: Squares like a matrix corresponding to bits of digital information are virtually set in an information recording area 21 on a recording face 20 of a lot ticket, and each square is marked with white or black indicating data '0' or '1' as a bit mark to record the digital information. The information recording area 21 consists of an information recording part 23, where information is recorded, and a specific pattern 22. The specific pattern 22 consists of plural white and black squares connected in a specific form. This lot ticket is read by a lot read part 11 consisting of a CCD sensor, and hit or miss is discriminated by the code consisting of bit information of lot contents. In the case of hit, video and voice data of 'firecracker', 'hit', or 'Hawaii travel' are outputted from a display device 13 and a speaker 14 respectively.