To obtain a luminescent ribbon that can be seen beautifully not only in a light place but also at night and in a dark place, can make present or the like more fashionable, increase the value of the ribbon and can make such ribbons, ornaments therefrom or hand-made ribbon works and the like fully enjoyable even in the dark at night.

Ribbons are coated, dyed or colored with a luminescent dye (pigment), a luminescent agent, a luminescent substance and can develop the luminescence properties depending on strong or weak illumination and can maintain the luminescence phenomenon for about 40-50 minutes even after the illumination is turned off.