To provide a device for efficiently gathering marketing information from consumers and transmitting it to a dealer or the like.

Since this device is provided with a voting choice display part 14 for displaying voting choices, a voting reception part 22 for receiving the voting choice selected by a user, a user registration part 24 for recording the attributes (age, sex, etc.), of the user for each user and a sum-up part 26 for summing up the users voting for the voting choice for the respective attributes, if the user merely selects the voting choice, the sum-up part 26 sums up the users voting for the voting choice for the respective attributes. Then, the sum-up result of the sum-up part 26 is utilized as the marketing information. Also, moreover since the user is required to merely select the voting choice, labor and time are saved for the user. Thus, the marketing information is gathered efficiently from the consumers.