Title:
単一及び複数プレーヤゲームといった多数のビデオゲームにターゲット配信するための広告のマッチング及びスコアリング
Document Type and Number:
Japanese Patent JP2008525884
Kind Code:
A
Abstract:
An advertisement delivery scheme and associated facility provide targeted advertisements for multiple video games without advertisers having to specify specific game titles in which they would like their advertisements placed. The targeted advertisements may be provided via a network connection while the video game applications are executed on gaming devices, or via other means. Advertisements may be targeted to groupings of one or more games, and or groupings of one or more players. The advertisements may be matched and scored to appear in specific available ad units within each game. The advertisement delivery scheme and associated facility may be implemented with respect to both single and multiplayer games.
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Inventors:
Starman david jay
Application Number:
JP2007548174A
Publication Date:
July 17, 2008
Filing Date:
March 08, 2005
Export Citation:
Assignee:
Massive Incorporated
International Classes:
G06F13/00; G06Q10/00; G06Q30/00; G09F19/00; A63F13/12
Domestic Patent References:
| JP2001291004A | 2001-10-19 | |||
| JP2001321556A | 2001-11-20 | |||
| JP2002259823A | 2002-09-13 | |||
| JP2002049849A | 2002-02-15 | |||
| JP2003281439A | 2003-10-03 | |||
| JP2004065956A | 2004-03-04 | |||
| JP2002108924A | 2002-04-12 | |||
| JP2001142826A | 2001-05-25 | |||
| JP2002259433A | 2002-09-13 |
Foreign References:
| WO2004068278A2 | 2004-08-12 |
Attorney, Agent or Firm:
Sadao Kumakura
Fumiaki Otsuka
Takaki Nishijima
Hiroyuki Suda
Fumiaki Otsuka
Takaki Nishijima
Hiroyuki Suda