To maintain an aligned state at all times even when the number of remaining merchandise is small, to improve appearance and to make a consumer surely take the merchandise successively from the one in the front row.

The merchandise display device includes a merchandise storage tray 3 opened on the upper surface and a cover 5 freely detachably provided on the tray 3 and provided with a top plate 51 formed to cover the upper surface opening in the shape of eaves. The cover 5 is opened on the front surface, and many notched portions 51a in a recessed groove shape are formed in parallel in the shape of comb teeth at the front part of the top plate 51 from the front edge to the back. Of the merchandise disposed in parallel inside the tray 3 in the anteroposterior direction, the merchandise positioned at the front is pulled out from the notched portion 51a so as to be taken out from the front of the top plate 51 of the cover 5.