To improve a supporting structure without altering the specifications of a tag molding of the prior art, so that the tag molding does not drop from a rack panel even if a rack fence is removed.

This merchandise display rack has a tag molding 6 and a rack fence 7 both attached to the front surface of a rack panel 5, and is installed in a case main body. The front end face of the rack panel is folded back in the form of U and a clip part 6c overhanging backward from the bottom of the main body of the tag molding is hooked to the curved end 5a of the rack panel. The rack fence is inserted from above into a gap between the front end face of the rack panel and the molding main body 6a to support the rack panel. A screw 8 to be threaded into the bottom of the tag molding from its lower surface is provided and forcibly driven into the front face of the rack panel to restrain and hold the clip part of the tag molding in an engaged position while the clip part is temporarily hooked to the rack panel.