To easily prepare a merchandise relevant content for enabling a user to transmit the evaluation of merchandise.

This merchandise relevant content preparation system 10 is provided with an information communication terminal 11 used by a user 20 and a merchandise information providing server 15 communicatively connected through communication networks 12 and 13 to the information communication terminal 11 for providing merchandise information being information relating to merchandise. The merchandise information providing server 15 stores merchandise identification information for identifying merchandise by associating it with the merchandise information. When acquiring merchandise identification information, an information communication terminal 11 transmits the acquired merchandise identification information through communication networks 12 and 13 to the merchandise information providing server 15, and acquires the merchandise information corresponding to the merchandise identification information from the merchandise information providing server 15 through the communication networks 12 and 13, and prepares a merchandise relevant content by adding information acquired from the user 20 to the acquired merchandise information, and uploads the prepared merchandise relevant content to a Web server 14.