To make the visibility of sales merchandise satisfactory, to allow a user to accurately select merchandise at the time of selling merchandise and to easily perform cleaning work of a main door by shielding light from a light emitting means when a user accesses a selecting part and detecting selection of merchandise with change of a light receiving state.

A finger approaches to an arrow lamp 11a so as to visibly recognize merchandise samples S1 and to select desired merchandise among sellable merchandise. In such cases, because display boards 11 are arranged near each sample S1 and at the position that is slightly shifted downward, the relation between the samples S1 and the boards 11 is easily seen and correctly decided, and merchandise is selected without mistakes. When a user's finger shields light reception of a certain light receiving element 22, a controller detects change of an output state of a photosensor 20 which has the element 22, considers that merchandise is selected, drives an ejecting mechanism of a merchandise rack group that corresponds to the photosensor 20 and sends the merchandise out to a selling port.