PURPOSE: To make sticking of a label performed neatly with an adherend held stably in a high-speed operation by a method wherein a pair of looped belts slightly different each other in feed speed are provided on both sides of a conveying way and the adherend on which the label is stuck is conveyed being pressed at its peripheral surface from both sides with the belts.

CONSTITUTION: A device is constructed so that a label moves under being stuck to the peripheral surface of a sticking drum 3 arranged on the right side of a conveying way 2 and is then stuck to the peripheral surface of an adherend 1 when the adherend passes between the sticking drum 3 and a pressure drum 4 that is placed opposite to the sticking drum. The label cannot be stuck stably and neatly by one-time pressure-sticking applied only when the adherend passes between the sticking drum 3 and the pressure drum 4. Therefore a lapping- around device is installed to the downstream side of the sticking drum 3 and the pressure drum 4 so that sticking of the label is ensured. The lapping-around device is composed of a pair of looped belts different each other in feed speed that is arranged on both sides of the conveying way 2. The feed speeds V4 and V5 for each of the speed-differential belts 5 and 6 are set relatively different each other.