Title:
METHOD, DEVICE AND PROGRAM FOR PRESENTING ADVERTISEMENT AND STORAGE MEDIUM FOR THE PROGRAM
Document Type and Number:
Japanese Patent JP3891329
Kind Code:
B2
Abstract:
PROBLEM TO BE SOLVED: To improve advertisement effects by presenting advertisement to a user without allowing the user to be conscious of the advertisement in an interactive medium such as the Internet.
SOLUTION: A user group (similar user group) having reference history information similar to the reference history information of a certain user is extracted, the data of reference history information (related reference history information) referred to by the similar user group are totalized, the contents of the reference history information of the user concerned are excluded from the related reference history information, the priority of advertise information included in the remaining related reference history information is set up higher than other non-advertisement information and information is provided to the user concerned in accordance with the priority.
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Inventors:
Ken Motohashi
Hajime Sato
Hajime Sato
Application Number:
JP2001140767A
Publication Date:
March 14, 2007
Filing Date:
May 10, 2001
Export Citation:
Assignee:
Nippon Telegraph and Telephone Corporation
International Classes:
G06F17/30; (IPC1-7): G06F17/30
Domestic Patent References:
| JP200114349A |
Foreign References:
| WO2000073960A1 |
Other References:
梅木 秀雄,ネットワークコミュニティ形成支援技術,人工知能学会誌,日本,社団法人 人工知能学会,1999年11月 1日,第14巻 第6号,943~950
廣岡 康雄,意外性の高い情報を提供するリコメンダー・システム,第47回 知識ベースシステム研究会資料,日本,社団法人 人工知能学会,2000年 3月27日,61~66
廣岡 康雄,意外性の高い情報を提供するリコメンダー・システム,第47回 知識ベースシステム研究会資料,日本,社団法人 人工知能学会,2000年 3月27日,61~66
Attorney, Agent or Firm:
Makoto Suzuki
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