To neatly arrange merchandises for display.

Package boxes 10 are formed to be same in size and outer shape to individually store each merchandise, and to be self-standing and aligned. Reading information 11 concerning the merchandises is displayed at substantially the same position on the outer surface of each box 10. The boxes are displayed in an alignment state on the display shelf 1 in a store to direct reading information 11 about the merchandises in the same direction. Thus, a customer can take out the desired package box 10, and also the merchandises are managed by reading the reading information 11 by a reader.