To easily and quickly acquire much personal attribute information, to perform effective advertisement based on optimum personal attribute information and to attain information providing and acquiring action optimum to the personal attribute information.

A reader computer device 6 transmits personal attribute information via a communication network under a TCP/IP environment and receives advertisement and information. Information provided from an information providing side computer device 9 via the network is transmitted and registered. An advertisement distribution/information provision device 4 and a compact general computer device 5 for operation respectively receive and store the personal attribute information and provided information, select information optimum to the personal attribute information and transmit the selected information to the device 6 via the network. When money being a price for receiving each selected information reaches a fixed period or a fixed amount, the money is sent and settled via a net bank processing communication device 8.