To provide a method and a device for effectively utilizing image information capable of further using a recording medium for any other purpose and the record medium.

Image data are recorded in the record medium, related information P11 containing at least the destination to make contact and article guidance concerning an article to appear in a video P1 to be displayed based on these image data is recorded and when the recording signal of the recording medium is reproduced, based on the related information, the corresponding article guidance can be watched. At the same time, the destination to make contact concerning the corresponding article can be contacted based on the related infomation.