To provide a method for producing a magnetic rubber material in which anisotropic magnetic powder is oriented, and the magnetic flux density and magnetic anisotropy of the material are improved irrespective of the shape of molding.

The magnetic rubber material is produced by drying a fluid, in which 100-900 pts.wt. of the anisotropic magnetic powder per 100 pts.wt. of the rubber component of rubber latex into is added into the latex, in a mold in which a magnet is embedded and molding the dried product.