To provide a method which enables transfer of images of characters, photographs and the like output by an electrostatic type copying machine and a laser printer, with a strong adhesive force to various kinds of materials through safe materials and simple operation without using machines and heat.

A toner image is formed on a surface of a water transfer sheet coated with a water-soluble paste. Thereafter, an acrylic adhesive of an aqueous emulsion type principally composed of an acrylic resin is applied to a surface of the toner image, and an alcohol aqueous solution 1 is applied to a surface of the acrylic adhesive to press a transfer material on the surface and to make the water soak into the water transfer sheet from the rear surface. After the water transfer sheet is released from the transfer material, the transferred toner image surface is wiped by an applicator in which an alcohol aqueous solution 2 is included, whereby the adhesive protruding out of the toner image is removed.