To provide a multi-color display label using laser marking, without using light absorbing coloring layer, printing ink, a light reflective metallic base material, nor a cutting die of a prescribed form.

This multi-color display label 10 formed with the base materials 1, 2 and 3 totally formed in a single color, a base material layer 13 formed by laminating and sticking the materials 1, 2 and 3 by forming them in different colors, an adhesive layer 4 coated to the lower face of a base material located on the lowest layer of the base material layer 13, and a peeling paper 5 adhered via the layer 4. The base materials 1, 2 and 3 are irradiated with laser beams 21 and 22 from the base material 1 side on the uppermost layer of the layer 13 in a prescribed pattern to a desired depth by controlling the laser beams 21 and 22, to make appear desired colors of the base materials 1, 2 and 3.