To provide a multifunctional paint and pigment with measures for living climate type inhibiting release of volatile organic compounds causing sick house syndrome after construction and capable of maintaining the coated film and securing an unit worked area with improved economical efficacy and safety.

The multifunctional paint and pigment exhibits a releasing effect of minute minus ion in powder of bryozoa fossil, an emission effect of far-infra red ray comparable to charcoal, a catalytic effect of multi-structural elements group, or inhibition of volatile causing substance(s) in volatile organic compound(s) with a delicate chelating effect by introduction of the other substance(s) and is in a highly reactive condition due to microporous structure of the bryozoa fossil. The bryozoa fossil may expand unit spreading area due to moisture retention capacity and viscosity by contact with an aqueous material and is excellent in safety regardless of uses in industrial and domestic applications without requiring technique for construction, and effective both in economical efficacy and safety in comparison with those of conventional paints.