To provide a multilayer coating film forming method by which a coating film having small particle feeling, excellent metallic feeling and high gloss on various industrial products such as an automobile outside sheet is formed, and to provide a coated article.

The multilayer coating film forming method is carried out by applying a base coat coating material (A) containing a flake like luster pigment, applying a matte clear coating material (B) containing a gloss adjusting agent on the resultant film and applying a top clear coating material as a coating material forming an uppermost layer.