PURPOSE: To enable continuous heat transfer by a heating roller by previously forming a stable coating layer onto the surface of an article to be transfered even in the article to be transferred having surface activity such as soap.

CONSTITUTION: A coating device 2 composed of a spray gun spraying a coating consisting of a plurality of pairs of thermosetting resins and an air spray nozzle drying a coating layer, a heater 9 made up of a far infrared heater thermosetting the coating layer and a cooler 10 with a plurality of cold air outlets are juxtaposed successively on the upper side of a conveyor 12 supplying the lower side of a heating roller for a heat transfer machine 4 with an article to be transferred toward the heating roller. The coating layer is formed onto the surface of the article to be transferred, and moved to the lower side of the rotating heating roller. The heating roller pushes a transfer film against the coating layer of the article to be transferred, and thermally transfers a drawing pattern evaporated on the rear of the transfer film.