To enable a user to acquire the whole image of a series of operation procedures and also accurately acquire the order of operations when the series of procedures for the specified operations are displayed as guidance.

An image forming apparatus cyclically displays moving image data of a series of film loading operations (1st section to 4th section) by user at a display section once a film detection sensor detects a film not being loaded in a tray. At this time, a display start picture is displayed before moving picture data of each section is displayed and a display end picture is displayed at the display section after moving image data of each section is displayed so that the user can view points between the respective sections. When a mode changeover SW is pressed during the cyclic display, the series of procedures of the film loading operations are displayed at the display section by only one cycle from the 1st section as their start points according to user's operation.