To provide a packaging box for storing, exhibiting and keeping footwear.

(a) In adjacent two sidewall faces of sidewall faces on four sides of an approximately rectangular parallelepiped of a packaging box made of cardboard or the like, a see-through part is provided in most areas of a continuous face including a boundary corner line with usage of a transparent plate such as a plastic or acrylic plate, a slip stopper is provided on the whole of an inner side of a sidewall face of a lid, and a finger hooking recession part is provided in an almost center part of a sidewall face having no see-through part of longitudinal sidewall faces of the case. (b) A reference number label storage pocket is provided on a lateral wall side face having the see-through part of the case, a label number display window is provided on an outer side corresponding to it, and a size/color label is pasted on a lower corner. (c) A maintenance set storage part and a deodorant storage part are provided side by side on an inner side of a lateral sidewall having no see-through part of the case. (d) The sidewall faces on the four sides of the case and the lid are formed to be obliquely contracted inward to a downward side about 4-5 millimeters.