PURPOSE: To use a shade part as a paper-covered lamp stand, and also use it as a portable advertisement lamp by forming a shade in a bag shape, and lighting a fluorescent lamp in it.

CONSTITUTION: A fluorescent lamp 27 is used in a fluorescent lamp installing tube 8, and is formed as a push-button type, and when it is lighted, an inverter 23 is used, and a diode 29 is used in an electric circuit 18 as a counterflow preventive member, and a sub-switch 25 is arranged to prevent forgetfulness of putting out the fluorescent lamp. The edge and the edge of a shade 14c where the shade 14c is tensioned over master bones 1 from a deformed branch bone lathe 4 are joined together, and are formed in a bag shape. A shade shaft 7 using a transparent tube is used, and the shade shaft fluorescent lamp installing tube 8 is installed in it, and is covered with a grip by using packing.